SHRM and Corporate social responsibility: Evidence from Emerging Markets

 

Introduction

Becomes part of Corporate Social Responsibility (CSR) Strategic planning in many organizations, and Spread widely through policies and practices connecting its various stakeholders, especially their Labor force (Maclennan, 2016). As explained by (Fetscherin et al 2010) Companies in developed countries are already more established, and CSR is growing more and more It is also important for companies in developing countries. Although extensive research has been done while corporate social responsibility is held in developed countries, very little is known about corporate social responsibility in developing countries. countries. General knowledge of CSR may be present in developing countries Summarized in two main points.

According to (Elan Cohen, 2012) simultaneously giving positive results to humans and the planet and profit. Aspects of sustainability such as environmental Custody, workplace responsibility, protection of human rights, and good corporate citizenship are increasingly becoming part of an organization’s social legitimacy.

                    

 Figure -01 (O'Connel, 2020)

A New Era in Corporate Responsibility

As confirmed by (Visser, 2008)the field is known as CSR, Sustainability, Corporate Citizenship, and Business Ethics It marks the beginning of a new era in the relationship between business and society.

The Group's Vision Statement puts corporate responsibility (CR) at the forefront, including investing in employees and assisting local communities. The new principles, announced last summer, represent the commitment of business leaders to promote an economy that serves a broader constituency, including workers, local community members, local authorities, suppliers, partners, union members, and creditors (O'Connel, 2020).

 

The Benefits of Corporate Social Responsibility

Figure - 02   (Reputation X, 2021)

According to  (Galbreath, 2008) Corporate Social Responsibility (CSR) has been found to have a positive impact on finances Performance of companies. However, companies are increasingly observing non-traditional results and financial measures as a means of measuring sustainable success.

As explained by (Geethamani, 2017) a successful CSR initiative takes an organization beyond compliance with legislation and directs them to respect moral values ​​and respect for people, communities, and the natural environment. CSR is sustainable - includes activities that the organization can maintain without adversely affecting its business goals.

 

Benefits of corporate social investment for business

Figure – 03 (Ponchaut, 2019)

The potential benefits of CSR to companies include: (Invest Northern Ireland, 2022)

• improved product appreciation
• optimistic corporate repute
• improved trades and consumer reliability
• functioning overheads investments
• enhanced commercial routine
• better talent to appeal to volume and maintain staff
• structural development
• easier entrée to principal

 

Johnson & Johnson - They have been focused on reducing their impact on Earth for three decades. Their initiatives range from stimulating the wind to providing safe water to communities around the world ( Digital Marketing Institute, 2021).

Google - Global corporate social responsibility mindset. Their tagline tells the world where they are: "Do not be evil." Employees feel they are working for the good, and Google backs up the slogan with programs across large companies, such as Google Green. They share their carbon footprint (moderate since 2007) and seemingly break their commitment and investment (Fire Power Team, 2015).

Coca-Cola - The main areas are climate, packaging, and agriculture as well as water conservation and product quality. Their message is 'a pollution-free world' to assemble and recycle every bottle, making their packaging 100% recyclable, and returning all the water used in making their drinks to the environment. They expect to be able to reduce their carbon footprint by 25% by 2030 ( Digital Marketing Institute, 2021).

Ford Motor Company- Their mission is to 'build a better world where everyone can move freely and pursue their dreams. They have increased their investment in electrification to $ 22 billion (up from the initial $ 11 billion) and aim to neutralize their vehicle carbon by 2050 ( Digital Marketing Institute, 2021).

Netflix & Spotify - Netflix offers 52 weeks of paid parental leave for both parents and non-parents (including adopted children). This can be taken at any time during the first year of a child's life or at any other time to suit their needs. This compares favorably with the 18-week highs of other major technology companies ( Digital Marketing Institute, 2021).

 

 

References

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[Accessed 15 04 2022].

Maclennan, T. R. &. M. L. F., 2016. Strategic human resource management and corporate social responsibility: Evidence from Emerging Markets. Internext | São Paulo, 11(2), p. 66.

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Ponchaut, L., 2019. www.distinct.lu. [Online]
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Reputation X, 2021. blog.reputationx.com. [Online]
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